28 résultat(s)
Télécharger le livre : Corporate Social Responsibility
Philip Kotler , Nancy R. Lee
Corporate Social Responsibility
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity...
Editeur : Wiley
Parution : 2011-03-31

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39,77 €
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Télécharger le livre : Strategic Marketing For Health Care Organizations
Philip Kotler , Joel I. Shalowitz , Robert J. Stevens
Strategic Marketing For Health Care Organizations
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective...
Editeur : Jossey-Bass
Parution : 2011-01-19

Format(s) : PDF, ePub
105,45 €
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Télécharger le livre : Marketing Insights from A to Z
Philip Kotler
Marketing Insights from A to Z
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's...
Editeur : Wiley
Parution : 2011-01-06

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31,65 €
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Télécharger le livre : The Quintessence of Strategic Management
Roland Berger , Nils Bickhoff , Philip Kotler
The Quintessence of Strategic Management
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and...
Editeur : Springer
Parution : 2010-08-23

Format(s) : PDF
26,36 €
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Télécharger le livre : Marketing 3.0
Hermawan Kartajaya , Philip Kotler , Iwan Setiawan
Marketing 3.0
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...
Editeur : Wiley
Parution : 2010-03-30

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25,32 €
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Télécharger le livre : B2B Brand Management
Philip Kotler , Waldemar Pfoertsch
B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it...
Editeur : Springer
Parution : 2006-09-22

Format(s) : PDF
58,01 €
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Télécharger le livre : Attracting Investors
Hermawan Kartajaya , Philip Kotler , S. David Young
Attracting Investors
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!"Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD...
Editeur : Wiley
Parution : 2004-10-08

Format(s) : PDF
31,65 €
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Télécharger le livre : Ten Deadly Marketing Sins
Philip Kotler
Ten Deadly Marketing Sins
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have...
Editeur : Wiley
Parution : 2004-04-19

Format(s) : PDF
33,65 €
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