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Télécharger le livre : The Quintessence of Strategic Management
Roland Berger , Nils Bickhoff , Philip Kotler
The Quintessence of Strategic Management
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives...
Editeur : Springer
Parution : 2016-05-18

Format(s) : ePub
63,29 €
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Télécharger le livre : The Quintessence of Marketing
Nils Bickhoff , Svend Hollensen , Marc Opresnik
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing....
Editeur : Springer
Parution : 2014-07-02
Collection : Quintessence Series
Format(s) : ePub
47,46 €
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Télécharger le livre : The Quintessence of Strategic Management
Roland Berger , Nils Bickhoff , Philip Kotler
The Quintessence of Strategic Management
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and...
Editeur : Springer
Parution : 2010-08-23

Format(s) : PDF
26,36 €
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