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Télécharger le livre : Optimization Issues in Web and Mobile Advertising
Subodha Kumar
Optimization Issues in Web and Mobile Advertising
This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time.This is followed by the discussion of prominent pricing models. The reader is provided with a...
Editeur : Springer
Parution : 2015-11-13
Collection : SpringerBriefs in Operations Management
Format(s) : PDF, ePub
52,74 €
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