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Télécharger le livre : Emerging Issues in Global Marketing
James Agarwal , Terry Wu
Emerging Issues in Global Marketing
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional...
Editeur : Springer
Parution : 2018-03-28

Format(s) : PDF, ePub
241,99 €
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