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Télécharger le livre : International Business in the New Asia-Pacific
Nailin Bu , Terry Wu
International Business in the New Asia-Pacific
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape...
Editeur : Springer
Parution : 2022-01-01

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147,69 €
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Télécharger le livre : Emerging Issues in Global Marketing
James Agarwal , Terry Wu
Emerging Issues in Global Marketing
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional...
Editeur : Springer
Parution : 2018-03-28

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210,99 €
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Télécharger le livre : International Marketing of Higher Education
Terry Wu
International Marketing of Higher Education
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition.This book is designed to offer new insights into international...
Editeur : Palgrave Macmillan
Parution : 2016-09-15

Format(s) : PDF, ePub
94,94 €
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