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Télécharger le livre : The Quintessence of Marketing
Nils Bickhoff , Svend Hollensen , Marc Opresnik
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing....
Editeur : Springer
Parution : 2014-07-02
Collection : Quintessence Series
Format(s) : ePub
47,46 €
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