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Télécharger le livre : The Intelligent Marketer's Guide to Data Privacy
Kelly D. Martin , Robert W. Palmatier
The Intelligent Marketer's Guide to Data Privacy
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling)...
Editeur : Palgrave Macmillan
Parution : 2019-02-02

Format(s) : PDF, ePub
42,19 €
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Télécharger le livre : Customer Engagement Marketing
Colleen M. Harmeling , V. Kumar , Robert W. Palmatier
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing...
Editeur : Palgrave Macmillan
Parution : 2017-08-29

Format(s) : PDF, ePub
231,04 €
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