7 résultat(s)
Télécharger le livre : Transformative Marketing
Philip Kotler , V. Kumar
Transformative Marketing
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave...
Editeur : Palgrave Macmillan
Parution : 2024-06-21

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36,91 €
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Télécharger le livre : Valuing Customer Engagement
V. Kumar
Valuing Customer Engagement
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of...
Editeur : Palgrave Macmillan
Parution : 2024-02-14
Collection : Palgrave Executive Essentials
Format(s) : PDF, ePub
36,91 €
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Télécharger le livre : Customer Engagement Marketing
Colleen M. Harmeling , V. Kumar , Robert W. Palmatier
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing...
Editeur : Palgrave Macmillan
Parution : 2017-08-29

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231,04 €
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Télécharger le livre : Parallel Processing for Artificial Intelligence 1
L.N. Kanal , H. Kitano , V. Kumar , C.B. Suttner
Parallel Processing for Artificial Intelligence 1
Parallel processing for AI problems is of great current interest because of its potential for alleviating the computational demands of AI procedures. The articles in this book consider parallel processing for problems in several areas of artificial intelligence: image...
Editeur : North Holland
Parution : 2014-06-28

Format(s) : PDF sans DRM
57,97 €
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Télécharger le livre : Parallel Processing for Artificial Intelligence 2
H. Kitano , V. Kumar , C.B. Suttner
Parallel Processing for Artificial Intelligence 2
With the increasing availability of parallel machines and the raising of interest in large scale and real world applications, research on parallel processing for Artificial Intelligence (AI) is gaining greater importance in the computer science environment. Many...
Editeur : North Holland
Parution : 2014-06-28

Format(s) : PDF sans DRM
57,97 €
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Télécharger le livre : Statistical Methods in Customer Relationship Management
V. Kumar , J. Andrew Petersen
Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM)...
Editeur : Wiley
Parution : 2012-07-26

Format(s) : PDF, ePub
91,73 €
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Télécharger le livre : Conducting Organic Materials and Devices
Suresh C. Jain , V. Kumar , M. Willander
Conducting Organic Materials and Devices
Conducting polymers were discovered in 1970s in Japan. Since this discovery, there has been a steady flow of new ideas, new understanding, new conducing polymer (organics) structures and devices with enhanced performance. Several breakthroughs have been made in the...
Editeur : Elsevier Science
Parution : 2011-08-09

Format(s) : PDF sans DRM
211,00 €
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