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Télécharger le livre : Proceedings of the 1993 World Marketing Congress
Kenneth D. Bahn , Tunc Erem , M. Joseph Sirgy
Proceedings of the 1993 World Marketing Congress
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume resents papers on various topics...
Editeur : Springer
Parution : 2015-06-20
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF
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